The most important writing
associated with a novel
isn’t contained between the covers.
It is the back cover copy
or blurb,
150 words or less
convincing readers to buy the book.
The blurb should invoke an emotional response.
It should contain the key words
that many readers look for.
It should also use strong action words.
Writing a press release
is much like writing a blurb.
We may have more words
(but not many more)
but the writing has to be as tight.
As Jim Crawford,
president of Crawford PR,
shares
“You have ten seconds
to get the reader’s attention,
so don’t waste their time.
To engage quickly,
stick to short, pithy sentences
that state the news in clear, simple language
and grab the reader’s attention.
Use action verbs for punch and zip,
particularly in your headline
and lead sentence.”
Sell your message
in your press releases.
Make every word count.