When a certain writer
stands up at our writing meetings,
many of us groan.
She has a lot of knowledge
and expertise
but it takes her 15 precious minutes
to get to her point.
A few days ago,
a telemarketer for a charity called.
I have respect for this charity.
It is a cause I’ve given to.
But the telemarketer talked so quickly
and so abrasively
that I said ‘no.’
The myth that
great products sell themselves
is exactly that
– a myth.
Your sales style matters.
Spend time developing your sales style,
perfecting it,
ensuring it works with your prospects.