A loved one had his references checked
by one of the foremost reference checking companies
in the country.
(yes, that IS a business)
The CEO of the company
assured everyone involved
that because he valued their business,
he would personally handle this reference check.
All contact went directly through him.
He referred to consultants
and assistants
but no one ever saw or spoke to them.
Because his industry is niche,
he could possibly service
every prospect in the country.
He could be a business of one
but we don’t know.
His company was so damn professional.
“A laser focus on one niche market
affords you the time
to appear at all the industry events,
even if your entire corporate team
is just you.
By concentrating all your efforts
on one industry niche,
you will frequently meet the same people.
The more often they see you,
the more likely they are to conclude that
“you are everywhere.”
To those select people,
your business is bigger.”
If the service/product is niche enough,
a company of one
can corner it
and look large.