I always thought my Amazon sales
were solid.
They weren’t fantastic
but they chugged along.
Then one of my publishers announced
that over half of their book sales
came from Amazon.
I looked at my sales numbers.
Well, hell,
half of MY book sales
didn’t come from Amazon.
I must be doing something wrong.
I asked other writers
and yes, I WAS doing something wrong.
I wasn’t using the promotion vehicles
that drove Amazon sales.
THIS is why
businesses need benchmarks.
If you don’t know
expectations,
you don’t know
if you need to take corrective action.
Set benchmarks
and then track your results
to that benchmark.