Successful romance writers
are masters
of emotional manipulation.
Their readers know
the novel will have a happy ending
but through emotional manipulation,
using the right words,
the right sentence structures,
the right pacing,
romance writers can make readers
believe this novel is THE novel
that won’t have that happy ending.
Manipulating emotion
takes skill
(a skill I continue to learn)
but there’s an easy test
to tell us if we got it wrong.
If WE, the writers,
aren’t emotionally moved
by our writing,
our readers certainly won’t be moved.
If you’re driving your prospects
to take action,
you should read your copy
and be moved to take action also.
If you aren’t,
try again,
refining your copy.
If you ARE moved,
test your copy on someone else
(because, as a creator,
you’ll fill in any missing spaces,
while someone else won’t).
Your writing should,
at the minimum,
move YOU.