Yesterday, I mentioned
that ‘free’ marketing
might not add as much value
as marketing you pay cash for.
However, I DO love using
free marketing
(or rather
no money marketing)
to test sites I’m considering
buying an ad on.
A cover art ad
(standard for romance marketing)
might snag
a few curious clickers.
But will these ever be buying readers?
If I submit a post
including my cover art,
my blurb,
and a juicy excerpt,
and I receive no click-thru’s,
I KNOW the site’s readers
are NOT my target readers.
The cover art clickers
are simply tourists.
Consider using ‘free’ marketing
to test a site
before you buy advertising.