Romance is one of the best selling genres
and romance writers plan to
ensure it stays that way.
One initiative aimed to accomplish
this goal
is to stream younger readers
into romance.
What is one way
this is being accomplished?
Established romance writers,
the greats in the romance field,
are writing young adult novels,
novels with a bit of romance,
often set as part of worlds
existing in their adult series.
They’re building a bridge
between the two products,
making it easy
for readers to move
from young adult fiction
to adult romances.
Can you build a customer bridge,
moving customers
from one product
to another?