If you ask a 100 people
if they’d buy from a nasty person,
just about all of those 100 people
will say ‘no.’
Yeah.
That’s bullshit.
I’ve known some brilliant successful CEO’s
who have been absolutely nasty people.
Their products sold well.
Their companies ran like a dream.
A CEO can inspire and lead
without being nice.
I know some New York Times best selling authors
who are absolute assholes.
Their readers know they’re assholes
but they buy their books
because the books are damn good.
Being nice on its own
is NOT going to increase sales.
Being nice, however,
increases the chances
that other people will work with you,
help promote your products,
and do what they can
to help you become successful.
And being nice feels good
and makes the world a happier place.
Just don’t expect being nice
to be your entire marketing platform.