“Unexpected thunderbolt breakthroughs
have little place in
the strategic scheme of things,
because they’re very often one-offs
or happy accidents,
and not repeatable.
You can’t build a business on
serendipity;
it’s neither predictable
nor reliable.
The constant pursuit of better is.”
The little improvements,
the small competitive advantages,
are often easier to market also
AND
if compounded,
they eventually add up to
a HUGE competitive advantage.
Strive to constantly improve.