We’ve all received the emails
that are sell, sell, sell,
with little content.
We’ve received them.
We’ve unsubscribed
or blocked them.
On the flipside,
there are the emails from
the ‘nice’ businesses.
Emails will all content
and nothing to buy.
We read, we learn,
but we don’t take any action.
The best sales emails
are a combination of
content and offers.
But what combination?
Rick Jensen
Chief Sales and Marketing Officer of
Constant Contact
recommends
“Each message should consist of
three parts of valuable content
and one part offer.
When you take this approach,
customers are more likely
to remember your tips,
pass them along,
look forward to your messages
and redeem your offers.”
Three parts content,
one part offer,
that’s the recommended mix.