In Kentin Waits’ article
7 Sure-Fire Tips for Selling on eBay,
he advises…
“The best copy is brief
but thorough,
accurate and positive.
Use marketing-speak sparingly,
keep sentences short, and
end on a positive note.
For example,
if you’re selling a pair of leather sandals,
stress how great they look
with dark-wash jeans or
how perfect they are
for summer vacations.”
Notice how brief is
the first requirement.
My editor shared
that the best copy
for selling books,
not matter the length
of the book,
is less than 140 words long.
When it comes to writing copy,
longer is NOT better.
Keep it brief.