Cynthia Montgomery,
author of The Strategist,
shares that the core skill of a great leader
is being savvy at strategy.
When we think about strategy,
we think about pummeling the competition,
about winning over them.
That is not how Montgomery
defines strategy.
“Strategy is about
serving an unmet need,
doing something unique or
uniquely well for some set of stakeholders.
Beating the competition is critical,
to be sure,
but it’s the result of finding
and filling that need,
not the goal.”
Find and focus
on your prospect’s unmet need.