Two writers I know,
an inspirational writer
and
an erotica writer,
are good friends.
In private,
they encourage and help each other.
In public, however,
they have nothing to do with each other.
Why?
Because associating with each other
would present a mixed message to their readers.
In contrast,
I recently watched a 30 minute financial program.
The first 15 minutes
was about dealing with debt,
the message being that debt is bad.
The last 15 minutes
was about how to shop more efficiently,
the major credit cards mentioned over and over.
Yeah.
I winced while watching it.
The second message
made the first look hypocritical.
Your marketing message
isn’t delivered in a vacuum.
Be cognizant of the messages
surrounding yours
and ensure they support your branding.