Today, on Good Friday,
my mom wakes up early
and bakes dozens
of hot cross buns.
This made sense
when she had a big family.
Today, however, she lives alone
and she still bakes dozens
of hot cross buns.
We’re creatures of habits.
We have thousands of habits
we don’t even realize are habits.
Charles Duhigg,
author of
The Power of Habit,
shares why habits are important.
“When a habit emerges,
the brain stops fully participating
in decision making.
It stops working so hard,
or diverts focus to other tasks.
So unless you deliberately fight a habit—
unless you find new routines—
the pattern will unfold automatically.”
Design products to work
with existing habits.
Make it easy for your product
to become part of a customer’s
daily/weekly/monthly/annual habit.