Mike Michalowicz has a great post
on The 5 Ways To Make Yourself Memorable.
If you’re building
a long lasting brand,
I think #5. Be Genuine
is the most important.
“Show who you really are.
Let people see your flaws,
as well as your triumphs.
Be open about how much
effort and hard work
was put in to get you
where you are today.
Offer advice, and take advice.
Don’t be a know-it-all.
Be a person that other people
will feel comfortable around
and not feel as though
they are not “good-enough”
to be in your presence.”
Why is it most important?
Because it is damn hard
to maintain a fake personae
over a long period of time.
Be memorable
and be genuine.