An ad by
O.B., yes, the tampon company,
is circulating Facebook and Twitter.
Why would women
forward a tampon ad?
Because it is damn clever.
Apology
is a music video
which women can customize
for their own name.
The lyrics are customized.
The graphics are customized.
It doesn’t work for every name
and it certainly doesn’t work
for male names
but it works
for enough women
that we’re… well… excited.
THIS is the new advertising expectation.
THIS level of personalization.
And it also proves
that if the marketing is clever enough,
it WILL go viral,
no matter what product is advertised.