When a story isn’t working,
the first issue I look at
is how complicated the story is.
I learned this
from new business development.
If an idea or project is too complicated,
it is more likely to die
before launching
or even worse, die AFTER launching.
People may live
complicated lives
but they follow simple ideas.
Great leaders know this.
They break down complicated problems
into simple projects.
They also simplify organizations
because they are people too
and it is easier to work
within an uncomplicated organization.
As a study by Bain & Company shows
when trying to achieve growth,
executives felt the
“biggest barrier by far
(about 85% of the time)
relates to the internal complexity
of their organizations and
the management of their energy
against that.”
Simplify, simplify, simplify!