When I approach a new publisher,
one of the first things she does
is pull up my website
and look at the stories
I already have released
AND when they were released.
When a blogger approaches me,
I first look at her blog,
noting how long she’d been blogging
and the quality of her posts.
When an entrepreneur pitches
to a venture capitalist,
she’ll be asked
what companies she has started.
The V.C. will confirm
these companies did, at one time, exist
and her involvement
with the company.
Doers do things
and in today’s environment,
that doing creates a trail.
Why make that trail difficult
to follow?