An executive I once worked with
always asked for
the dessert menu
before looking at the entrees.
She planned around dessert
because she knew
that the dessert,
as her last bite,
would be most remembered.
As new product developers,
we should plan
around this last touch also
because
as Seth Godin states
“Research shows us
that what people remember
is far more important
than what they experience.
What’s remembered:
–the peak of the experience
(bad or good)
and,
–the last part of the experience.”
Make that last part
of the experience sing.
Plan around dessert.