According to the
Oxford English Dictionary Online
a money shot “is a
provocative, sensational,
or memorable sequence in a film,
on which the film’s commercial performance
is perceived to depend.”
In romance writing,
writers know that one hot, memorable scene
will not only sell a novel,
but make readers satisfied.
If there is no “money shot”,
there won’t be any sales.
With Apple products,
beautiful design is the money shot.
That is the feature
that sells their products.
No product is perfect
but every successful product
has a money shot.
Find out what your’s is
and market your product with it.