I read a recent article
which stated that an author
should spend $5,000 to $10,000
on marketing EACH story.
WTF?
I don’t make $10,000
on each story
(not yet).
That thinking is nuts.
Then I read who wrote the article.
A marketing firm.
I love marketing.
I think marketing firms
normally do a great job.
Don’t ask them
how much you should spend though.
One of their goals
is to have you spend
as much as possible.
Instead, ask someone
(preferably several someones)
who has recently launched
and been successful
with a similar product.
Don’t ask a marketer
how much you should spend
on marketing.