I made rice krispie squares yesterday
following the “traditional” recipe
on the back of the rice krispie box.
It used the microwave.
How is that traditional?
Think of the folks needing this recipe
(eliminating kitchen disasters
like myself).
Likely people in their 20’s or younger.
Their mothers or fathers
would have made rice krispie squares
in the microwave.
(it is MUCH easier)
For them, this would be traditional.
Traditional is a powerful marketing word
for feel good, warm, fuzzy products.
The traditional way
doesn’t have to be the way
it was done a century ago.
It merely has to be the way
your prospect remembers it.