One of my buddies marketed
his product as the most inexpensive.
The competitors dropped their price,
dropped their price,
until a big multi-product competitor
offered it for nothing.
One of my writing buddies marketed
her BDSM stories as the most taboo.
BDSM stories are considered tame now
and she’s been pressed
into producing stories she’s not comfortable writing.
In comparison, another writing buddy
has marketed her stories as the most sensuous.
She has been pushed
to add more and more emotion
to her stories.
Every word is a conscious and deliberate choice.
Her writing is a joy to read
and she glows when she talks about it.
When branding your product as more,
think of the most extreme
of that more.
Would you still want to sell that product
at that extreme?
If the answer is no,
reconsider your positioning.