What is the most valuable present today?
Attention.
Seth Godin talks about this often
on his blog.
Attention is the currency of this decade.
Swifties (Taylor Swift fans) know this also.
For Taylor Swift’s birthday (December 13th),
they’re organizing to give her
the gift of 150,000,000 views on Youtube
of her most popular video
You Belong To Me.
It is a brilliant gift.
It doesn’t cost fans a thing.
It creates an online event everyone can participate in.
And the marketing value is priceless.
Want to give a special present?
Consider the gift of attention.