There’s an unwritten rule in romance writing.
If an author gives a character a name,
the character is important.
Readers should care about the character.
They take note of
what the character is doing.
It works in romance writing
because it mirrors real life.
If we know someone’s name,
that someone becomes more important to us.
Recently,
tellers at a local bank
started addressing customers
by their names.
Complaints magically decreased.
As Scott Ginsberg shares
“If your customers wore nametags,
would you give them better service?
Sure you would.
Names reduce the distance between people.”
Your customer’s name is a powerful tool
and surprisingly,
it is not used that often.
I’m always impressed
when a salesperson uses my name.
Find out your customer’s name
and then use it.