Negative Media

NFL’s Olin Kreutz
recently retired from football.

His agent gave this statement
“He decided,
‘If I can’t bring that same passion
every day to work,
I’m not gonna just sit here
and collect a paycheck.’
That’s the way he is.
Olin’s a little different than most guys.
People say all the time that
it’s not about the money.
That’s really how it is with him.
It never has been.”

The media managed to
put a negative spin on this story
by saying Olin bailed
or quit on his team
which is, of course, ridiculous.
It is early in the season,
and there are plenty of players
hungry and willing to take his place.

Negative media grabs eyeballs
so if you’re in the media spotlight
(and if you do anything worth noting,
you’ll eventually be in the media spotlight),
you need to accept that negativity.

I ignore it,
and the easiest way to ignore it
is to be too busy with projects
and doing
to have time to pay it any attention.

Published
Categorized as Marketing