American Express
Spending & Savings Tracker
predicts that the average American
will spend $53 on Halloween this year
(this is down from $73 in 2010).
So parents are doing all the spending, right?
Wrong.
Young professionals
are expected to spend
from $63 to $80
on dressing up.
Yes, young professionals
are spending MORE
than the average person.
Stores like Target and Walmart
know this.
When I walk the aisles,
I see most of the costume space
allocated to adult costumes.
If young professionals are your target market,
have you considered
Halloween-themed marketing or products?