Your Comment Strategy

I recently wanted to post a comment
on a blog.
Comments had a security code.
Commenters then received an email
requiring action to confirm the comment.
THEN I was given an email
saying the comment
was awaiting moderation!!

This was a consultant’s blog.

The first job of a consultant
is to listen.
Clearly he isn’t interested
in listening.

Yes, all bloggers receive
a lot of spam,
just as all entrepreneurs receive
a lot of useless information.
It is part of our job
to filter out the useless information
(and a filter IS needed)
without stopping the flow of communication.

A blogger’s comment strategy
sends a signal
about what type of business person
he/she is.
Ensure that your comment strategy
reflects your beliefs.

Published
Categorized as Marketing