I recently sold a western romance.
Last year,
there wasn’t a market for western romances.
But a couple of months ago,
I saw publishers had added that category to their websites.
I wrote the story.
I sold the story.
Before Christmas,
I watch the toy aisles at Target.
When I see an entire section
set aside for a particular type of toy,
I know that toy will be popular.
It may not be the hot toy of the season
but sales will be respectable.
These are normally the toys
I purchase for the holiday toy drives.
The folks running
publishing houses, grocery stores,
department stores,
aren’t dumb people.
Shelf space is valuable.
Focus is valuable.
So when a new category is added,
we all should pay attention.