Jane Pitt has a great article
on historic entrepreneur
Martha Matilda Harper.
On of Harper’s lessons?
“Capitalize on your Assets
— Don’t assume your assets are money.
Women rarely have enough.
For Harper, it was her floor-length hair.
She hung a photograph of herself
in front of her pioneering hair and skincare salon
so that women might be attracted to come in.”
I often say that money
is the least important asset.
It is the output
of putting your other assets
to work.
If the only asset you have
is money,
odds are…
you don’t have much of a business.