My publisher releases 4 new stories
every week.
She knows that some writers
work the promo
(hosting events,
creating excitement on reader loops)
and some writers do nothing.
So what she does is
space out the releases
from the writers that promo.
This ensures
there is always excitement
around her sales site.
One of my buddies
sells video games.
He knows some game manufacturers
pony up resources for marketing,
and some don’t.
Yes, for the big games,
he releases them on the same day
as every other video game reseller,
but for the smaller games,
he spaces out the releases
so the manufacturers
are always helping him promote his site.
If you are a reseller,
track which suppliers promote
and which suppliers don’t,
and space the releases out
to create continuous marketing.