Most singers give a shout out
to the town they are playing in
during their concerts.
They’ll say something like
“Hey New York. We love you.”
They do this to form a connection
with the concert crowd.
Taylor Swift does one better.
She plays covers
of hometown artist songs.
While in Jersey,
she covered songs by Bruce Springsteen
and Bon Jovi.
While in Grand Rapids,
she covered an Eminem song.
Not only did she create an unique event,
captivating the crowds,
but she showed appreciation
to these great artists.
She formed a connection to her fans
AND to her idols.
How are you creating a connection
with YOUR fans?