Today at 12 noon EST
The New Old Spice Guy Fabio
is challenging
The Old Old Spice Guy
to a duel.
Is it silly?
Yes.
Is it fun?
Yes.
Is it effective?
I received these links
at least 20 times last night,
individually
and from chat loops
with users numbering in the thousands,
with every sender saying
it is a must watch.
And it is a simple YouTube
marketing campaign.
No expensive TV buy.
Can your small business
run a similar campaign?
Of course.
Great marketing takes creativity
but it doesn’t have to cost
a whole lot of money.