There is a natural growth cycle
for a reseller.
When resellers are small,
they are more likely to
work with indie manufacturers.
Their volume is small
so managing multiple suppliers
isn’t as much of a burden.
As reseller grow,
they streamline the supply chain.
They work with larger manufacturers,
manufacturers that can supply multiple products.
If the manufacturers want
to continue to supply the reseller
with product,
they have to grow
at the same speed or even faster.
That’s where I am
with one of the big romance eBook resellers.
They’re growing.
I want to stay relevant to them
so I’m in a race to grow as quickly.
I’m advertising.
I’m producing more.
I’m publishing with larger publishers.
If I’m not successful,
I will be forced to go to a smaller reseller,
but if I am successful,
my sales will jump to another level.
Grow with your reseller
or your reseller will outgrow you.