While working the business gig,
I wrote 1,000 words every day.
I then took a vacation
and 2 weeks off of the writing.
I did a few edits
but no fresh writing.
When I returned to writing
and writing full time,
it took a full week
before I was back
to easily writing my 1,000 words a day.
A full week.
I knew how to write.
I had the tools.
I had forgotten how to creative think.
Many companies have
a creative ‘season.’
They have a time of year
that they lay out all their
prospective new projects.
If you wait until this time,
expect to take longer
to come up with the brilliant ideas.
I, however, prefer to creative think
every single day.
When I was in new product development,
I’d come up with one new product idea
every day.
It could be a silly idea.
It could be an unpractical idea.
But some of those 365 ideas
were gold.
Creativity is a muscle.
Use it or lose it.