Matt Krautstrunk has a great post
on the value of About Pages
“There are a wide variety
of people who will check out
your “About Us” page
after landing on your home page.
For instance,
here at Resource Nation,
about 6% of our traffic clicks
on the “About Us” page
from our home page.
This gives you great opportunity
to humanize your company
to capture and excite the reader.
If a customer clicks on
your “About Us,”
they are expecting to read about
the history of your company,
what it offers, etc…
However, if you take a different approach
–exciting and captivating the visitor
–your “About Us” page suddenly becomes
a powerful marketing tool.
This holds great potential
to gain new customers,
especially in industries known
for bland and dry content.”
Real estate,
even online,
is precious.
Do something remarkable,
wonderful,
surprising
with your About Page.
Tell a story.
Enchant your customers.
Create raving fans.