One of the things
many creative types
(artists, product developers, marketers)
worry about
is
managing the delicate balance
between
being unique
and
being marketable.
Be too unique
and your product won’t appeal
to very many
(or any)
prospects.
Be too mainstream
and your product is just the same
as everyone else’s
and you end up
competing in the race
to the lowest price.
I used to worry about this
with my writing.
I don’t any more.
Why?
Because I’m quirky.
I could rewrite a classic book,
following all the so-called writing rules
and it would still be uniquely mine.
If you have a VERY strong voice,
or
a VERY quirky way
of looking at the world,
you don’t have to worry
about mainstream sucking out
all your uniqueness.
You WILL be unique enough
to make a difference.
Concentrate more on understanding
the appeal of mainstream.