One of the big book resellers
has advertising in their newsletter
available.
There were 5 spots available
for every week.
I know I’d get a positive return
on any advertising I’d do.
But instead of buying up 52 spots.
I bought 12.
Why?
Because I wanted to be ‘fair’
to other authors.
That’s dumb ass thinking,
and VERY feminine thinking.
Most businessmen wouldn’t consider
the ‘feelings’
of competitors.
And it is not like I’m jumping at the multiple spots
on the first second
they were available.
Other authors have had their chance.
Be fair to you and your business first
and THEN consider the feelings
of your competitors.