Cheers has been off the air
for almost 20 years now.
Ask any 40 something gal
what she remembers about Cheers,
and she likely call out “Norm!”
Norm was a regular guy.
There wasn’t anything special about him.
But when he entered the bar,
everyone would call out “Norm!”
like they missed him,
like the bar hadn’t been the same
without him.
That is how your
customer/employee/anyone else you know
wants to be treated.
They want to be missed
when they are gone.
They want to be greeted warmly
when they return.
They want to be noticed.
They want to be a Norm.