In the January/February edition
of The Costco Connection,
veteran alternative rocker
David Usher
commented on the rise
of downloading.
“Old-school me says
it would be nice
if everyone bought the record,
and new-school me says
it’s really great people are listening.
In the end,
I can’t change people’s behavior.
It would be easier
for the artists
to make a living
if people were paying for music,
but I have to live in the real world
– which often record labels don’t live in.”
If a rocker can’t
change people’s behavior,
an entrepreneur certainly can’t either.
Work with change.
Work with behavior.