I get a few requests a week
asking me to review business books.
I don’t do book reviews
so what the authors are really asking me to do
is mention their books
on Clientk.
I’d happily do that.
I’m always looking
for fresh content.
The thing is…
Most of the authors
don’t give me anything
in their initial email blast
I can use.
They don’t include
one tidbit
or fact
or talking point
about their book
in their emails.
The releases are written like
one big teaser
so if I WANT to mention the book,
I have to request it,
speed read the 300 or so pages,
and then grab one point
for a 100 word blog post.
It is a waste of time and money.
If you want a prospect/blogger/anyone
to do something for you,
give her the tools to do it.