As a writer,
I’m faced with unlimited promotional opportunities.
Many of these opps are free,
and even if I worked 24/7 on promo alone,
I couldn’t hit them all.
So I have to pick my promo.
I do this by asking others
what promo routes work for them.
I especially pay attention
to writers a step ahead of me
saleswise
and writing similar things.
(because promo changes
so what launched the established writer
may not now work for me)
I then concentrate my efforts
on these routes.
I promote daily on the site
of a major romance reseller.
I respond to comments.
I give away short stories
(i.e. samples of my writing).
I’m part of the community.
I’ve noticed that the many, many, many
fly-by promoters
are ignored.
They are ‘noise.’
Only by establishing a relationship
do I sway book sales.
Are you spreading your promo time
too thin,
becoming a fly by promoter?
Consider concentrating your efforts
on fewer venues,
and own that space.