Whenever I get invited
to an author promotional activity like a chat,
one of the first questions I ask is
“Am I supporting you,
or am I co-leading the activity?”
There’s an assumption
that leadership is the role to have,
and support positions are to be avoided.
That’s bull shit.
There is nothing more powerful
than having a known leader
riding shotgun on one of your promos.
In order for that to happen,
you need to ride shotgun on their promos.
You help them.
They help you.
That’s how the world works.
So take the support role.
Shine the spotlight on someone else.
It’ll ensure your own spotlight
beams brightly.