I never catch my own typos.
(in the world of spell check,
typos are often misused words,
not misspelled words)
I can look at a piece of writing
a thousand times
and not see what is wrong.
I send it to my editor
and she picks up on the typos right away.
When I was in product development,
our team once all signed off
on a new package design.
Then a member of another team
casually dropped by an office
and asked
‘why is our brand name spelled wrong?’
Oops!
You can’t see your own mistakes.
Your brain auto-corrects.
If you are checking your own work,
you’ve delegated the job
to the wrong person.
Give it to someone trustworthy
but
not involved with your project.
It is well worth the slight hassle.