I was looking at a package of orange juice yesterday.
I must have looked at that package
a hundred times.
Yesterday was the first time
I noticed the clouds in the sky.
It would have been so easy
to have a plain blue sky.
It might also have been cheaper
(one less color on that part of the package).
Yet the packager designers added clouds.
I didn’t notice it before yesterday.
I’m guessing the average consumer
will never notice it.
But I noticed it yesterday
and it was magic.
It enchanted me.
From yesterday on, I will always see the clouds.
Yes, design your basic product.
Make sure your average consumers are happy.
But if you can,
if you have a little extra in the budget,
add details.
Add clouds.
THAT is when magic happens.