Tungsten Branding Blog
has a great post
on when you should consider rebranding.
One of the signs?
Bad company
(When You Share Your Name
With Unsavory Subjects)
One of my romance writing buddies
shares a name with a school trustee.
This school trustee recently got arrested
for unsavory acts with minors.
My buddy is being flooded with
hostile emails, comments,
and internet traffic.
She has a choice.
She can either stick it out
or
she can change her name
(i.e. rebrand).
In her case,
it makes sense to stick it out.
Her infamous other will only
be in the spotlight for a short duration,
and the notoriety is limited
to a small geographic location.
The world is small.
You will eventually share your brand name
with another person/event/object
that hits the news.
Think now how you would deal with it.