The last couple of episodes
of the hit series
Merlin
have been dark and serious.
Dark and serious
has impact
but it can be wearying.
Next week’s episode
has one of the secondary characters
taken over by an elf or gnome
or some being similar.
The show promises to be
light and silly.
And that is what
the audience needs.
If your messages to your prospects
are urgent, urgent, urgent,
serious, serious, serious,
your prospects will turn off.
No one can live in a state of emergency
constantly.
So mix it up.
Be serious when you need to be.
Be lighter at other times.