Match.com claims
that their site has led to
‘more dates, more relationships, more marriages’
than any other dating site.
Well… of course.
If the first is true,
the other two should be true also.
It is how the dating funnel works.
That’s how the sales funnel works.
More contacts
leads to more prospects
leads to more sales.
That’s how the innovation funnel works.
More ideas
leads to more product launches
leads to more successful products.
This is common sense
yet we all know people
who are trying to skip the first two steps.
I know women who want to get married
without ever having to date.
I know saleswomen who want sales
without ever having to contact a prospect.
They wonder why they aren’t successful.
Fill the funnel first.