I have people tell me
at least a few times a week
that email is dead.
Twitter is where companies want to be.
Or Facebook
Or whatever new mode of communication
is hot right now.
Bullshit.
I still read and send emails
every day.
I’m betting that you do also.
As Chris Brogan,
while speaking at the American Express Open booth,
pointed out
93% of 18-54 year olds
have an opt in daily relationship with a brand
via email.
Compare that to
4% via Twitter
and 15% via Facebook.
How to do email marketing right?
Chris has some suggestions.
1/4 of all email messages you send
to prospects should be non-selling.
Cover one item per email.
Don’t send them a catalog.
Be yourself online
but be the best you.
Email isn’t dead.
Your database is gold.
Nurture those prospects.