When I first got published,
I poured a lot of precious dollars
into advertising.
Those dollars were mostly wasted.
Why?
Because I only had the single novel
and I didn’t have a production/distribution system in place.
It took me a year to get another novel published.
My small publisher had site issues
which meant my single novel
wasn’t always available for sale.
When I launched my second pen name,
I waited to do paid advertising
until I had three stories published,
and a ready buyer (publisher) for future stories.
I had my production and distribution system
solidly in place before paying to advertise.
(I went with only the free advertising routes first).
Advertising magnifies.
It magnifies production and distribution failures
as it magnifies production and distribution successes.
You may wish to consider waiting
to advertise
until your production and distribution systems
are, at the very least, functional.